Unless you actually are a web design company, overloading your website with graphics, animation and flash is not going to be effective at communicating your brand, especially on mobile devices.

The reason we (as consumers) love Apple, Google, Facebook, is because they make it easy. They provide products that are simple to use, easy to understand, and flexible enough to adapt. These digital giants anticipate consumer behavior and adjust based on actual consumer usage data. Which also happens to be why these brands are so successful.

We believe in providing clients with simple, strategic and sustainable solutions to maximize their marketing investment, increase efficiencies and grow their businesses.

Below is a short list of tools that we use and solutions that we provide. Keep in mind that there is no one-size-fits-all approach to marketing your business online. The tools are just the tools. The real trick is to bring them together in a way that fits the “The Three C’s” of being Comprehensive, Connected and Cost-effective.

Don’t see what you need? Don’t know what you need? No problem. Contact us. Initial brain-picking is always free of charge (and relatively painless)!

• Banner Advertising: We can help get your ads on websites across town or across the country.

• Behavioral Targeting & Retargeting: Get your ads in front of the right person at the right time. Need to know the best way to reach Kansas City women ages 25-35? We can do that.

• Content Creation: Content is King. Not a writer? No problem. We can help by creating proprietary and shared content for use on your website, email marketing, social media, and more.

• Contextual Advertising: Need to reach people interested in powder blue tuxedos and mustache wax? We won’t ask. But, we can help you find them.

• Contesting, Couponing & Gaming: Groupon, Living Social, Muncharoo, Cutest Baby Contests, the list never ends. Is wheelin’ and dealin’ for you? Maybe. We can help you figure out how to make it payout for your business.

• Email Marketing: Need to grow your email marketing list and use it to get customers back in the door? Let us work our email magic.

• Lead Generation: From contact forms to pay-per-lead marketing, we can help drive direct action and turn prospects into qualified leads.

• Mobile Marketing: Text, apps, coupons, check-ins, mobile websites. You simply can’t overlook this one (even if you are still running around with a flip phone). 79% of smart phone users use their phones to make purchasing decisions. Don’t know where to start? We got it.

• Reputation Management: If it’s true that one bad apple can ruin the whole bunch, find the bad seed quickly and start planting some of your own. From monitoring reviews and chatter to actively distributing the good news about your business, we can help.

• Search Engine Marketing: Getting those $100 pay-per-click credit offers in the mail but have no idea what to do with them? Or, are you currently running a pay-per-click campaign on Google and Yahoo but have no idea if you are overpaying, underbidding, if your quality score is going up, what is a quality score anyway?, or if the clicks actually turn into real business! We’ve seen it before, you are suffering from Click Fatigue. Call us today for your free clinical consultation.

• Social Media Marketing: Friends, followers, connections, tweets, retweets, likes…Those Crazy Kids! Who needs it? Turns out, you do. Half of all American adults use social networks (and baby boomers are the fastest growing group of new users). Don’t know what to do with it or more importantly how to turn likes into biz? We can hook you up.

• Website Development & Brand Strategy: Is your website still partying like it’s 1999? Help is on the way. We can bring you into the 21^st and recommend the best design and user functionality to turn web visitors into real business.

 Contact B2T Digital